What’s brought back? So there’s a question. What 
is the aesthetic revival or retrieval? And these four 
turn out to be absolutely universal. Every 
innovation has its impact along these four lines, or 
these four axes. In all the years that we tested 
these, that was until my father’s death in 1980, 
last day of ’80, we did not find one exception to 
those four. In the fourteen years since, I’ve kept 
testing them and I’ve got a lot of other people 
working, we have yet to find one exception to 
these four. So I feel pretty safe in saying these are 
universal laws of media, of innovation.

Now, we found out several other things about